Zoomlion quality re innovation record: enhance the awareness of its own brand
Zoomlion quality re innovation record: enhance the awareness of its own brand
China Construction machinery information
Guide: through market promotion, use various marketing and promotion means to make target customers form their awareness of enterprise brands, products and services. Brand marketing is to show the image, popularity and good reputation of the enterprise to customers at a high level, so as to form a brand of products and services for the enterprise in the eyes of customers who ensure the normal use of experimental machines
through market promotion, various marketing and promotion means are used to make target customers form awareness of the enterprise brand, products and services. Brand marketing is to show the image, popularity and good reputation of the enterprise to customers at a high level, so as to form a good image of the enterprise's products and services brand in the eyes of customers, constantly expand the market and expand sales. Construction machinery agents should often plan and organize various marketing activities, so as to continuously enhance customers' awareness of their own brands, so as to encourage customers to buy
as we all know, construction machinery, as a relatively large production and construction machinery, did play a major role in the past social construction, but in the past, its energy consumption and pollution problems were also very prominent. In recent years, the whole society has paid more and more attention to environmental issues, especially for China and India, which have the most growth potential for energy conservation and emission reduction, and the concept of space has been deeply rooted in the hearts of the people. Green, environmental friendly and low-energy machinery has become the machinery recommended by major construction machinery manufacturers and the whole society
another driving effect of industrial agglomeration on urbanization is the pull of service industry. Many local government officials interviewed said, "mature industries enter cities and towns, and support each other and complement each other with the local service industry."
Yang Xueping told that since Zoomlion entered Guanxi Industrial Park, the scale of the park has expanded rapidly, and industrial workers have gradually increased, which has promoted the rapid development of local service industry. Recalling before 2006, Yang Xueping said that at that time, Guanxi Park was almost blank in terms of catering and entertainment. By 2012, there were 50 catering companies. Most catering companies in Changde had stores in Guanxi because of its strong consumption power. In terms of logistics, the logistics trucks in and out of guanxi industrial park every day are large, but some documents also mentioned that there are about 50 or 60 sets in the state of friction coefficient greater than 1. When there are many people, they need to consume, accommodation and shopping, and the demand pull is relatively large. It is reported that at present, nearly 90% of the 35000 people in Guanxi town are engaged in the secondary and tertiary industries
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