Eight words of the hottest 2017 automotive afterma

Eight words of 2017 auto post market point out the way forward for you

many people are discussing what kind of year 2017 will be for China's auto circulation industry, and now there are different opinions. However, we firmly believe that in 2017, China's automobile circulation industry will make every effort to turn the dreams and expectations of practitioners into reality, no matter how many hardships they face in the future, which are related to the appliances in life

I. dealers seek change

the data released by the China Automobile Circulation Association shows that although the inventory situation of dealers in 2016 is not universal, the tensile testing machine industry is also vigorously exploring this aspect, which is satisfactory, but it has been significantly improved compared with 2015. It is understood that more and more automobile manufacturers have begun to pay attention to the survival status of dealers, and even include it in the KPI assessment, or change the rebate policy cycle from year to month, in order to alleviate the financial pressure of dealers. In 2017, with the strengthening of the government's anti-monopoly efforts and the introduction of policies such as the measures for the administration of automobile sales, it is expected that the power situation of automobile manufacturers will converge under the guidance of policies, and the tense relationship between manufacturers is expected to be further improved, but this does not fundamentally solve the survival problems of dealers

some experts predict that the spare parts supply chain will be the biggest explosion point of the automotive aftermarket in 2017, which will have a substantial impact on the after-sales profits of dealers

in the past two years, a large number of non auto dealers have rushed to the post market, either by building their own platforms or by means of cooperation, in order to take the initiative in the after-sales maintenance market from the source. In the past, the important point that dealers have been criticized for after-sales is that the original parts are expensive. When the main engine manufacturers have launched the second brand parts of non original parts in order to recover the loss of customers, and insurance companies, express repair chains and repair stores gradually increase the proportion of non original parts maintenance, only the dealers without the second brand parts will gradually lose their competitive advantage, If the coping strategies are not adjusted in time, they may be excluded from the competition

facing the increasingly severe profit situation, the transformation of dealers is unstoppable, and the fundamental meaning of the transformation is to change from relying on the resources of automobile manufacturers to relying on customer resources. Using existing customer resources, advantages and experience to develop new businesses will be the only way for dealers to transform. In 2016, large dealer groups, represented by Pangda group and Sinomach automobile, began to widely layout repair and maintenance, auto finance, travel mode and other related fields. In 2017, more dealers will actively seek new profit growth points in the derivatives field

second, the implementation of maintenance

statistics show that there are nearly 440000 automobile maintenance enterprises in China at present, of which class I and class II maintenance plants account for less than 50%. The problems of small, scattered and disorderly are very prominent. From the two aspects of development mode and breaking monopoly, it is considered to be the most effective way to change this situation

2016 is the first year of the official implementation of the guiding opinions on promoting the transformation and upgrading of automobile maintenance industry and improving service quality (hereinafter referred to as document No. 186) issued by the Ministry of transport. After the document was issued, the focus of discussion turned to how to do a good job in maintenance chain enterprises

the advantage of maintenance chain enterprises is that they can gain the trust of consumers through brand building, so that they can enjoy more guaranteed and higher quality services. Many foreign maintenance chain enterprises have also identified this market and accelerated their entry into China in the past two years. It can be predicted that in 2017, the living space of maintenance stores that fight alone will be smaller and smaller

maintenance chain enterprises also have many problems in the rapid development, such as unclear understanding of industry norms and standards, and how to strengthen store management, improve efficiency and ensure quality remains to be explored. It is understood that in 2017, the China Automobile Maintenance Industry Association will focus on formulating detailed rules for the operation specifications of maintenance chain enterprises to help complete the shuffle of the survival of the fittest

third, used car co prosperity

used car people bid farewell to the wonderful 2016 and usher in the unknown 2017, which may make the used car industry more exciting

according to the survey, in the used car market in the United States, nearly 40% of the car sources come from 4S stores. At the same time, 4S stores are also the largest body of used car sources confirmed by B2B standard methods or digested by checking and B2C methods. In the past, the manufacturer's brand certification of used cars has not been popular in China. To sum up, there are reasons for the limited source of high-quality cars of the brand and the insufficient attention of the dealer group, as well as tax policy restrictions, which lead to a significant discount in its profit margin. But in fact, manufacturers have inherent advantages in expanding used car business through dealers. For example, the condition of used cars with brand certification is guaranteed, manufacturers have replacement subsidy policies, and it is easy to build standardized service processes. At the end of 2016, Volkswagen, Jaguar Land Rover, BMW and other car companies successively announced measures to improve used car services or increase the layout of relevant points and establish e-commerce platforms. In 2017, more manufacturers will show greater determination to strengthen used cars with dealers

the development of enterprises must be supported by policies. With the introduction of the "national eight regulations" on second-hand cars, under the pressure of the State Council, the Ministry of Commerce and other departments and the appeal of industry organizations, half of the provinces announced the lifting of the restrictions on second-hand cars last year, but the implementation of some provinces and cities is not ideal, and other provinces and cities that have not lifted the restrictions are still "dead carrying". In the drafting of the highly concerned antitrust guide on the automotive industry, provisions involving the characterization of "relocation restrictions" have been clearly written into it. It is believed that after its introduction this year, it will provide sufficient legal basis for the deregulation of used cars

IV. auto finance is hot

after the rapid progress in 2016, it is expected that the popularity of auto finance will increase unabated in 2017. The industry as a whole will continue to show a growth trend, the penetration rate of car loans for passenger cars will continue to increase, and the direct leasing business in financial leasing will grow faster than in previous years with the support of policies. At the same time, the participants of capital providers will be increasingly diversified, and the market competition will be more intense

auto finance leasing has just started in China. After the first year of development in 2016, the penetration rate is expected to remain at about 5% in the new year. As the financing period of financial leasing products is mostly 30-32 months, 2017 will be a key year for financial leasing to accept the market test. Only when the foundation of financial leasing business is further consolidated and the asset quality and risk control system are tested throughout the product life cycle, will it have a higher speed and in-depth development in the future

the development of the industry must be supported by products. After years of exploration, China's automotive financial products have made great progress in both product types and operating efficiency. However, financial leasing products with residual value are still virgin land to be developed in China. In 2017, more and more financial institutions and financial leasing companies will participate in the development and promotion of such products. However, the used car finance with high voice in 2016, subject to the dispersion of car sources and the demand of used car dealers for rapid cash withdrawal, will be difficult to make a major breakthrough in 2017

v. auto insurance risk control

in 2016, the most concerned event in the auto insurance industry is the reform of auto insurance premium. In 2017, the reform of auto insurance premium will further expand its impact. On the one hand, the secondary fee reform will enlarge the product price range, reduce the owner's willingness to insure, and require the insurance company to provide better services. On the other hand, the reduction of the premium adequacy ratio will further reduce the claim cost. If the claim risk is not controlled and the utilization efficiency of the claim fund is not improved, it will be difficult for the insurance company to achieve profitability, and reducing losses and claims has become an important work

in addition, based on the formation of the automobile and insurance big data industry in 2016, the application of Internet technology and big data in the insurance and automobile industry will be more and more extensive, and new fields, new means and new thinking will continue to expand

in 2017, the main theme of the auto insurance industry will be how insurance companies use user insight technology to optimize auto insurance marketing, use big data technology to control claims risk, and integrate parts supply chain and service provider store resources to reduce claims costs and improve user satisfaction at the same time

VI. opening up of car refitting

with the gradual growth of car ownership in China, cars have become a necessity for families, and car refitting has become the choice of more and more car owners. In 2017, with the youth of car owners, especially when the personalized consumption of post-80s and post-90s consumers will become the mainstream, China's automobile refitting industry will continue to maintain a high-speed growth trend

the concept of innovation, difference and difference will be recognized by more car owners. On the basis of ensuring social traffic safety, the industry is looking for space to release personalized automobile culture and improve the happiness of people's lives

in terms of policy, it is understood that the automobile refitting Professional Committee of the automobile and motorcycle parts chamber of Commerce of the all China Federation of industry and Commerce proposed the formulation of refitting regulations twice in 2013 and 2015. In 2016, the specific ideas of pilot cities have been reported in the usual proposal of the all China Federation of industry and commerce. In 2017, the refitting industry will go further in the pilot implementation, explore and draft a feasible management method as soon as possible, and actively promote the healthy development of the refitting industry

in terms of products, in the new year, there will be more product types, more choices, and more interactive experience modules. In 2017, based on the docking and Exchange last year, each modification enterprise will have more cooperation space with the main engine factory and its authorized dealers to provide more standardized channels for modification and matching. In addition, when the profits from the sale of new cars continue to be diluted, car refitting can increase the stickiness and profitability of car owners, which will attract more authorized dealers to target the car refitting business

in the future, many foreign brand enterprises will give up developing agents in China and directly launch flagship stores and brand experience pavilions. Therefore, China's automobile refitting market will usher in greater competition

VII. Reshuffle of parallel imported cars

in 2017, the parallel imported car market will continue to benefit from a series of favorable policies on the one hand, and will be subject to the gradual standardization of regulatory policies on the other hand. It is expected that the market growth rate will remain in double digits, the market share will continue to increase to more than 15%, and the market scale will be about 150000. However, for a long time, 2. Install the mandrel according to the diameter of processed steel bars and the requirements of zigzag machines, The proportion of parallel imported cars in the imported car market will remain at about 7%

in 2016, the favorable policies for parallel import of automobiles continued. With the requirements of the executive meeting of the State Council to expand domestic consumption, break the single mode of automobile sales brand authorization, and expand the scope of pilot provinces and cities for parallel import of automobiles, four new ports - Dalian, Ningbo, Chongqing, Alashankou will introduce more pilot enterprises for parallel import of automobiles in 2017. The import volume of non free trade zone ports such as Qingdao and Dalian will also further increase

at the same time, the work of the Ministry of commerce at the end of 2016 will release the signal that it will strengthen the supervision of pilot enterprises. Based on this, the number of newly applied pilot enterprises may be reduced in 2017, and the development of platform enterprises will be more optimistic and encouraged

good and evil depend on each other. Despite the continuous positive policies issued last year, the Interim Measures for the parallel management of enterprise average fuel consumption and new energy vehicle points (Draft for comments) issued by the Ministry of industry and information technology last year and the Interim Measures for the parallel management of enterprise average fuel consumption and new energy vehicle points issued in November 2016, for the retail price of 1.3 million yuan per vehicle (excluding value-added tax) and